Affiliate Program
Join the Lucky Barry Affiliate Programme and partner with us to monetise your audience. We work with publishers, streamers, affiliates and other marketing partners across the UK and beyond. Our aim is to build straightforward, long-term partnerships that turn traffic into reliable revenue while giving you the tools and support you need to succeed.
Programme purpose
Our programme is designed to help partners promote our casino and sportsbook products in a compliant and practical way. We focus on delivering measurable results for partners who run content sites, live streams, social channels and paid campaigns. Whether you refer casual players or sports bettors, we provide a clear path to monetisation and regular performance reviews.
Partnership benefits
Partners receive a commercial package that is flexible and easy to work with. Key benefits include:
- Dedicated account management and ongoing campaign support
- Flexible commercial models to suit different traffic types
- Regular payments on agreed schedules with clear reporting
- Localized creative assets and landing pages for the UK market
- Access to cross-product promotion across casino, sportsbook and esports verticals
Commission structure
We offer a range of commercial models - revenue share, CPA and hybrid arrangements are all available depending on partner needs. Commissions are performance-based and reconciled on a regular cycle. Final terms are agreed individually so partners can choose the model that best fits their traffic and marketing strategy.
Tracking and reporting
Transparency is central to how we work. Partners get access to a secure reporting dashboard with campaign metrics, conversion data and payment history. We provide clear attribution windows and timely statements so you can track performance, optimise campaigns and reconcile commissions without guesswork.
Marketing tools and support
To help you convert traffic we supply a suite of marketing materials: banners, landing pages, tracking links, and up-to-date promo calendars. Your account manager will advise on best-performing creatives and suggest campaign ideas based on your audience. Technical support is available to help with link setup, tracking and attribution queries.
Long-term cooperation
We aim to build steady, long-term relationships with partners. That means regular business reviews, tailored deals for growing traffic, and fast responses when you need changes. If you are ready to scale your revenue and work with a responsive team, apply through our partner sign-up form and we will be in touch to discuss options.